Video walls can be simple or complex depending on what you want to use them for. This article will define what a basic video wall is, the components you need to buy and tips for designing appropriate content.
What is a video wall? Our video wall definition
In short, a video wall is a collection of screens that are combined/tiled together to create one large display. Typical display technologies used include LCD, direct LED tiles, rear-projection and laser displays. The purpose for using video walls varies depending on the industry. Industries where video walls can be used include; corporates, hospitals, retailers, government offices, churches, schools, casinos and hotel receptions
Most video wall installations are going to be LED for a few reasons:
- no seams on the wall
- high brightness
- flexibility in design e.g. curved screens for stone column
Because of their size and clarity, video walls have a WOW factor that makes them very effective for marketing messages and branding. It’s important to note that the content displayed is key in reaching messaging goals for the video wall. And in order to optimize the content displayed, content management software is needed.
The software enables users to change the content, adjust the content layout, and update content schedules. It provides a richer set of control features including multi-user access and reporting.
That’s what this article is about i.e. video walls with content management software. Surprisingly, only 13% of the video wall systems installed have content management software. Such projects run the risk of showing poor content, which makes the video wall a very expensive decoration.
How does a video wall work?
A video wall is a collection of displays aligned so content can be displayed over the displays continuously. Video walls works by using a specific type of hardware setup to display content without interruption. This also requires software to help plan and configure the content.
Benefits of a video wall
But why should you even use a video wall? Below are the top benefits of a video wall.
- Grabs attention
- Employee time
- Different types of content simultaneously
- Suitable for a wide range of industries
- Flexible installation
- Support content customization
- Increase sales
- Improve customer experience
- Consumers prefer them